PageRank Has Really Been Broken For Years. It’s Just People Noticed Recently.

Gabriel Goldenberg
Author: Gabriel Goldenberg

PageRank was supposed to be a probability distribution of the likelihood of someone clicking a link.

When that changed, Google broke [because PageRank broke].

See also how AdSense should have passed PageRank (but obviously doesn’t).

It took recent events to expose publicly what a number of folks have been saying more quietly for a while.

Add my rss feed to your reader if you want to stay up to date, before the crowd gets up to date (and ruins things for you ;) ).

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