SEO ROI is different and superior to other SEO consulting companies out there. My (”Excuse me, ‘My’? Who are you?“) expertise and skills are top tier and growing daily as I read, write and practice search marketing. The service I provide to clients is efficient, involved and respectful. And finally, my integrative approach to SEO offers a better return on investment.

Premium SEO Expertise and Skill

My expertise in the SEO industry and skills are amongst the best around. I’ve written for Sitepoint.com (the pseudonym was due to concerns about my privacy) and have written for Pandia on linkbait. I’ve received offers for work from such companies as Microsoft (search marketing consultant), b5Media (SEO blogger) and Ice.com (search marketer). I am the author of the Best Practice Search Engine Reputation Management Primer as well as The New Directory.

There’s more to being an expert than just talking, however. You need to listen too! In an effort to continually educate myself on the industry’s latest news and trends, I spend a minimum 10 hours a week reading blogs, forums, books (I highly recommend Aaron Wall’s SEO Book, Andrew Goodman’s Winning Results With Google Adwords and Kerin et al’s Marketing The Core), and wikis. That’s why I chose the Bookworm-SEO pen-name. I also watch videos, listen to podcasts and so on. If you’re interested, you can see a sample of my reading list.

Golden Customer Service

Customer service is, to me, about following the Golden Rule: I treat my clients as I’d like them to treat me (this also goes for my suppliers).

Concretely, that means I reply to emails within one business day and often on the same day. The faster things progress, the less time is wasted and the sooner your site can be attracting traffic and earning you leads and sales - that’s efficient!

It means that I take the time to talk to you and find out what you want before I suggest how we can achieve it. You can expect me to ask what your goals are, how your business works and a variety of other questions that will help me best determine what your business’s needs truly are. I wouldn’t offer Local SEO services to you if you were an internet-only retailer, for example. I get you involved.

And of course, I treat my customers with respect. For instance, if you’re not familiar with some technical process, there’s nothing to be embarassed about around me, because I understand that your priorities are developing your business, not learning other people’s business. The foundation of a succesful business is good relationships, and the foundation of good relationships is respect.

Integrative Search Marketing

To generate a return on investment from SEO takes more than just rankings.

It takes rankings for your most profitable keywords, which is why a search engine marketing (MSN AdCenter, Yahoo Search Marketing, Google AdWords) campaign will be a part of any search engine optimization campaign where keyword research and selection is required. The idea is to determine what keywords provide the best ROI before spending lots of time and money trying to rank in the organic search results for those keywords. My pay-per-click marketing and analytics skills ensure that you get a SEO campaign that garners you the greatest bang for the buck.

It takes copywriting skills as well. What good is it to have people visiting your site if you can’t convince them that your product or service is the best suited to their needs? What good is it telling them that your product features the new XYZ functionality if they don’t know that XYZ will save them 50% of the costs associated with using your equipment? Potential customers aren’t product experts so it’s up to you to explain to them why your product is ideal for them. I can communicate that to them.

Beyond this it takes domaining, design, usability, branding and marketing knowledge in general. The site needs to work, the buy button has to be obvious and so on. Again, my experience comes in handy here.

By integrating all these different elements, my SEO services provide you with the greatest return on investment possible.

SEO ROI for Expertise, Service and Results

Deep expertise, dedicated service and a drive for results distinguish SEO ROI from its competitors. If you want

• a great working relationship
• with an industry leader
• that increases your bottom line,

then there’s only one thing for you to do. Request a quote from SEO ROI.

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