SEO ROI Services’ clients are leaders. Clients come to me because they demand results and they know that I deliver a positive return on investment. Being a leader is about:

• Recognizing value,
• Budgeting for growth and
• Investing that budget in ROI-driven activities.

Those traits reflect themselves in the following three ways.

1. Educated on the value of SEO. SEO is a cost-effective form of online marketing that provides a very high return on investment in leads and sales generated, besides positive branding effects. These educated clients take an interest in their analytics and have already seen the revenue generated from search engine traffic (often that of PPC campaigns).
2. Savvy enough to understand that premium SEO services require an appropriate budget. I personally spend 20 hours a week reading blogs, forums and other industry publications to keep my skills current. And that’s not even taking into account the hours spent on writing articles, recording videos, etc. That time means my clients are getting expertise that is current to the minute. Between this and the fact that clients need to budget for PPC, analytics and directory submission to the select few directories that still provide value, my clients understand that they need a reasonable budget for their SEO.
3. Aware that SEO is an investment, not an expense. A website sitting on a server not being visited by anyone - that’s an expense. Generating leads and sales online - that’s an investment. The former costs you money. The latter makes you money. SEO generates leads and sales online.

Size-wise, my ongoing clients are mostly medium-sized businesses. Several small business owners read my blog to teach themselves basic SEO and supplement that with periodic consultations with me.

At the other end of the spectrum, large corporations tend to prefer dealing with other large businesses and search for an SEO company accordingly. In doing so, they will often come across firms with a significant appearance but less than impressive technical knowledge and expertise.

I’ve been asked by firms doing work with Fortune 500 clients how I would handle the meta tags if they subcontracted work to me. This indicates that:

• They don’t know what to ask about to figure out if I really know about SEO; meta tags aren’t used as a ranking factor any more in today’s SEO and only occasionally are shown as the snippet on a search results page (SERP). In other words, they’re not the experts they claim to be.
• The Fortune 500 company will pay more money than the service really costs because of the middleman’s markup. Such is life in corporate marketing.

Some clients who I’m proud to say do get it include

• The Business Card Creator Software,
• Ice.com Jewelry / Diamond.com and
• Montreal’s Hotel de Paris / Auberge de Jeunesse Montreal.

So there you have it - leaders come to SEO ROI because leaders demand results. Are you a leader? If so, then go ask for a proposal (pricing for monthly services begins at $3000/month). Or find out a little more about what makes SEO ROI different and better.