For all the people saying that you just need the social media to be a marketing success – 4/10 people are 100% inaccessible to you.
Measuring Use of Social Networking Sites.
Typically, these are older people, like those who still want to print the materials on your site and ask to be mailed brochures.
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Ever needed to send a link request but lacked anything better than “webmaster@site.com” as a contact address? I’ve been back to basics with a client recently, and of course this classic situation has come up. Here are a few tools/tricks I’m using to get more information to personalize the email/phone call and increase the success rate:
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2011 was a beautiful year for guest posts on SEO ROI as more and more of the web’s top SEOs shared advanced ideas and original material, right here on this blog. I don’t publish rehash, and it shows in the unique tactics, case studies and tools reviewed.
Guest Article Case Studies & Research (more…)
Clients or leads with bad websites often acknowledge the problem but say that they’re redesigning anyways, so why implement conversion rate optimization work now when it will only last until the redesign? (more…)
There’s an eternal debate amongst copywriters whether long copy or short copy is better, and the truth is that there’s no absolutely correct answer – the length of your copy depends on how much persuading your prospects need. Here’s the simple guide as to what factors influence how much copy you need.
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This is a guest post by Everett Sizemore, who blogs about e-commerce SEO on his website www.esizemore.com. You can follow him on Twitter and connect on Linked-In.
Today is Free Shipping Day and thousands of online stores are participating in what is going to be one of the largest online shopping holiday of the year. (more…)
Search marketing fundamentally is a direct response mechanism, and ad agencies don’t get direct response. And that’s why books like Google’s ridonculous new-ish book about “ZMOT” – aka Zero Moment Of Truth – aka this brand new thing called… wait for it… the purchase decision – are going nowhere. The book basically aims to make brand advertisers into direct response afficionados.
Psst… Here’s a tip. The ad agencies don’t care. Here’s how ad agencies win awards that prove their value to clients.
This guest post is by Andrew Breen of Outshine Online Marketing who offers SEO, PPC management, and CRO services. We met at SMX West a few years ago and he recently got back in touch to see about guest posting… I suspect this technique is how he found out about me taking guest posts 
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ScrapeBox kicks butt for link building. It has dramatically sped up my link building process more than any other tool I’ve used. This post will show you exactly how I use ScrapeBox to find dozens of high quality guest blogging opportunities – in minutes instead of hours.
What the heck is ScrapeBox?
