Why Your WordPress Contact Plugin Sucks For Conversion
Two reasons:
1) Some of the most popular contact form plugins, including Contact Form 7, don’t provide a thankyou page. That means that you can’t easily set up a simple ab-test in Google Website Optimizer (GWO) to increase conversions, because GWO requires a thankyou page. Doh! (I realize I’m running that plugin, but I’m not actively seeking new consulting clients, so it’s not a priority to fix that.)
2) Typically, the contact button says submit by default. It’s well known that you want to match the button to your headline, and people didn’t come to your contact page with servitude in mind and/or kinky S&M messaging. They came to contact you. So the default button should read “Contact Us” or “Send Contact Message” … Submit isn’t clear and cuts conversions.
Like this post on conversion rate optimization (CRO) and usability? Get a free chapter from my advanced SEO book, which offers tactics covering the overlap between CRO and SEO.
Where Have Gab N The Blog Posts Been?
1) I got engaged.
2) Preparing the book ordering site. I’ve done two rounds of usability tests and set up a split test on the book chapter download to see if I can increase performance there.
2.1 ) Shipping pre-orders.
3) Creating a new free WP plugin based on one of the book’s tactics. It’ll help with content marketing. You can comment if you want to beta test, but I expect feedback. Expect this to seriously rock. If you’re not already subscribing by RSS, add my RSS feed to your reader now to get your free copy first once released! You can also get my latest posts by email.
4) Planning lots of guest posts and promotional content.
5) Planning a big piece of content: a remote usability testing guide based on my experience improving the book’s site.
6) Enjoying the beautiful city and life that is Jerusalem, where I live.
7) Applying to speak at WordCamp Jerusalem.
Like I said, get my latest posts by email or rss! Or get a free chapter from my advanced SEO book and see what all the fuss is about…
Jon Villiard, one of the pre-order customers, with his copy:
How Buying Hosting Can Get You Free Code, Design, Logos etc
If you need web hosting, you can get a variety of other things, free! Hosting is a very competitive field, because companies can make $100+ / year from each user, and the reality is that most people don’t change hosts. As a result, hosting affiliate programs pay out commissions around $100 – even for new affiliates! (more…)
