This interview with David Wallace of SEM Firm SearchRank was part of a series of interviews I ran with prominent members of Sphinn. Note that these were carried out a couple of years ago, and thus are partly dated – but also interesting to see what still holds true and what predictions have come true.

See the full list of previous interviews at the end of this post, for more interviews.

1) What benefits have you seen from your activity at Sphinn?
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Ted Ulle is a veteran member of WebmasterWorld, where he’s better known as Tedster. He moderates the HTML and Google SEO forums there, as well as serving as an Administrator. He’s on Pubcon’s advisory board, the chief search strategist at Converseon, a global online marketing agency for enterprise-level companies, and is on Twitter as TedUlle. You can find out more about Converseon and Ted’s professional affiliations at the end of the post.

I saw Ted give a remarkable and controversial presentation at Pubcon Las Vegas 2010, where he notably criticized most implementations of dropdown navigation as overstuffed. We spoke afterwards and Ted consented to give me the following interview. For answers that required clarification, I inserted an asterisk at the appropriate spot and added the clarification question and answer immediately after.

1) Shari Thurow criticizes SEOs who organize information architecture (IA) around keywords. (http://www.youtube.com/watch?v=qyNCxltHrxk ) Assuming you have content that matches those keywords, what is the problem with that practice? Isn’t that “siloing” or “theming” your navigation?
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1) Interesting fact: You can get 1 listing per practitioner (defined by separate phone numbers) and 1 per office, according to Google’s TOS.

How about getting your restaurants multiple lines for each chef? Or as suggested at the show, for each librarian in your book store . (more…)