If you’re designing a custom landing page, chances are that you’re using a PSD to HTML chop shop, like my friends at PSD to HTML/CSS. The problem is that things you may obviously require won’t be obvious to the coders. (more…)

This is a guest post by Brian Patterson, an SEO at Virginia based SEO & Reputation Management firm MangoCo. You can follow Brian on the Twitter at @brianspatterson.

Many businesses may be confused or worried with all of the changes that have been happening in Google’s local SERPs lately.  Google literally turned local search on its head about two months ago, and as the dust settles, many of the long-term effects are becoming clear.  One specific change which I’d like to cover here has many of our clients filled with pride, and has helped us close some new local SEO client deals. (more…)

Hey Ladies and Gents!

Did you miss SphinnCon 2011? Sucks to be you! Fortunately, Elan Perach got a bunch of pics, videos and slides from the show.

Here’s the video of my own preso, on delegating and scaling link building.
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The IM scene here in Israel is growing and is ripe for a monthly meetup for schmoozing and having fun with your peers. That was most evident this Sunday at SphinnCon, which was very well-attended and featured some pretty impressive presentations from the likes of Barry Schwartz of Rustybrick Web Dev and Adir Regev of Go Internet Marketing in particular.
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Earlier in 2010 I had the good fortune to be offered a free review membership at PPCBlog.com in exchange for a review. With the necessary disclosure given, here’s my take on PPC Blog. (more…)

This is a guest post by Jeffrey Russo, a Boston-area SEO at a boutique search agency. Jeff is particularly interested in the intersection of search and social, and regularly covers SEO related topics on his personal blog at jeffreyrusso.com.

This post exemplifies the creative and critical thinking I discuss in depth in my book…

One of my favorite things about SEO is that I regularly get to sit down and dig into a massive data set, searching for the non-intuitive insights that have the power to truly move the needle.

But as much as I enjoy uncovering an obscure keyword space or a fantastic link opportunity from deep within an Excel file, the slow and painful process of actually collecting the data to work with can get in the way of doing this kind of detailed analysis. (more…)