SEO ROI

SEO Services For Serious ROI. Blog Posts For Serious SEOs.

Review of Garrett French’s Link Building Book

Ontolo logo Let’s start with some notes and free-association thoughts on Citation Labs/Garrett French’s link building book :

A – The first chapter got off to a good start with some clever tips. (more…)


Google Acquisition To Refine Brand Algos?

Just saw this piece via the ever-industrious Bill Slawski: Google’s Acquisition of MetaWeb & its Named Entities technology.
(more…)


16 Content Network Guides & Tips

I’ve been reading up on the Content Network before launching a first campaign there in years. The following’s a list of posts I’ve found useful and the key takeaways. They may repeat and overlap in some ways. That repetition is summarized below. The links are accompanied by notes on what’s unique in that guide. (more…)


The Insanely Short-Sighted Tale of How Yahoo Killed Its Biz-Dev

“One way to fight this sort of strategy [Google's strategy of playing in every market] is Yahoo!’s sell or outsource everything but the logo strategy.” (-Google As A Publisher)

Amongst other moves listed there are the closing/selling of the Yahoo Publisher Network, Yahoo’s answer to AdSense, and the outsourcing of Yahoo shopping to PriceGrabber. If you take that along with Yahoo’s failure to ever take the analytics company it acquired out of beta, you see a pattern emerging:
(more…)


Interview W/ Pat Altoft On Sphinn

Patrick Altoft directs search for Branded3, a Leeds-based full service digital agency. He also runs the popular Blogstorm SEO blog and is a pretty interesting guy to chat to overall! Hit him up if you’re looking for search services in the UK! Patrickt Altoft
(more…)


Interview W/ Sebastian, of Sebastian’s Pamphlets, on Sphinn

Sebastian is the technical genius and SEO behind Sebastian’s Pamphlets. This warm fellow’s well-known avatar is rather ironic – a crab! Sebastian the crab (more…)