SEO ROI

SEO Services For Serious ROI. Blog Posts For Serious SEOs.

How Fastcase’s Innovative Thinking Is Revolutionizing Legal Search

Ed Walters

Ed Walters, Fastcase CEO

Fastcase is a new legal research tool that is bringing cool lateral thinking to the traditional problem of serving up legal search results. The results are some highly impressive innovations both in the algorithms that sort and rank the results, as well as in how the results are presented.

Ed Walters, CEO of Fastcase, gave me an interview to describe their process.

1) You found that legal research has a three way tension between cases with the most citations, cases from the highest courts, and recency of the decision. How does your algorithm solve that problem?
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Smart Habit: Sending Cards Offline

Sending cards is a cheap way to build goodwill, especially when personalized. Here are some nice examples I’ve received from my friends at Outsourced Program Management Pros, Milestone Internet Marketing, and Aweber Email Marketing. (more…)


For Your Swipe File: Clever Direct Response Flyer

I saw this flyer at the busstop and had to grab it to share with you guys. I think it’s brilliant advertising, and here’s why. (more…)


3 Beautiful Examples Of Advanced SEO Thinking

Beautiful as in, a beautiful mind.

1. & 2. The good gents at Ontolo do it again. Their tools keep expanding, and one of their latest is based on co-citation analysis of phone numbers. Based on that initial idea, they’ve developped the first local citation finder. Genius!

3. Darren Slatten, aka the World’s Greatest SEO, has some fascinating snippet experiments to share.

In fact, he seems to be running one right now, as you can see from this remarkable snippet screenshot (his current listing in Google).

SEOMofo 5 line SERP listing snippet

Also check out his cool snippet optimizer tool!

If you like these advanced SEO ideas, you’ll probably enjoy my advanced SEO book. Preorder it now! Or get a free chapter if you haven’t already.


A Better Way To Find Hubs

As you know, hubs are a great source of editorial links, i.e. they carry a lot of trust. Once you’ve found a type of hub with a hub finder though, do you need to keep wading through its results like a ridiculous automaton? (more…)


Mid-tail Keyword Domination

This is a guest post by John McElborough, who runs an SEO consultancy and Brighton web design company in the UK

In my last post here I shared some tactics for how you can cash in on long tail keywords using various content generation strategies. There’s no doubt that the long tail is where the traffic’s at but today I want to talk about the mid-tail which in many sectors is where the moneys at! (more…)


AIDA Really Means QPBC

I have a problem with the ‘AIDA’ formula we as marketers use.

AIDA stands for ‘Attention, Interest, Desire, Action’ and is a rough summary of the buying process/marketing process. Unfortunately, it’s too vague of an instruction set for marketers, and vague instructions lead to screw-ups in carrying them out.

So I’m changing AIDA to QPBC. It’s less catchy, but a hell of a lot more practical as far as instructions go. It’s clearer.

QPBC stands for Question, Problem, Benefit, Call. (more…)


Online Ad Rates: Are You Buying The Traffic You Think You’re Buying?

I was browsing the analytics of one of the top financial sites around. Just about everyone in the financial blogosphere knows this site. (more…)


Deadblogging Pubcon – Low Risk, High Reward Links – Pt 2

At Pubcon, I was lucky enough to meet a person I’d long tweeted with, Melanie Phung. She took notes on a great link panel I wanted to attend but coudn’t.

For some background on Mel, she is a Washington DC SEO with extensive in-house experience.

She currently serves as director of new media at PBS. She’d like to remind fans of public media that they can watch TV online for free on the organization’s video portal or on PBS’ mobile apps.

If you like this post on link building, add my rss feed to your reader or get my latest posts by email!

Part 2

Moderator: Lee Odden, TopRank Online Marketing

Speakers:

Greg Hartnett, Best of The Web

Dixon Jones, Majestic SEO

Rae Hoffman, Outspoken Media

Aaron Shear, Shopping.com

Aaron Shear of Shopping.com Talks About “Real World Links” (more…)


Deadblogging Pubcon – Low Risk, High Reward Links – Pt 1

At Pubcon, I was lucky enough to meet a person I’d long tweeted with, Melanie Phung. She took notes on a great link panel I wanted to attend but coudn’t.

For some background on Mel, she is a Washington DC SEO with extensive in-house experience.

She currently serves as director of new media at PBS. She’d like to remind fans of public media that they can watch TV online for free on the organization’s video portal or on PBS’ mobile apps.

If you like this post on link building, add my rss feed to your reader or get my latest posts by email!

Part 1

Moderator: Lee Odden, TopRank Online Marketing

Speakers:

Greg Hartnett,  Best of The Web

Dixon Jones,  Majestic SEO

Rae Hoffman, Outspoken Media

Aaron Shear, Shopping.com

It’s no surprise that a session billing itself as a low-risk, high-reward link building session would be packed. Everyone is looking for the Holy Grail. (more…)


Pubcon Lessons From Day 1

Geocities – good for swiping content (Black Hats) and for getting links by telling people Geocities is gone but you’ve got similar material on your site.
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SEO & CRO – Common Balancing Problems and Solutions – Pubcon Las Vegas

If you liked this presentation, add my rss feed to your reader or get my latest posts by email.

Sphinnterview With Tad Chef

Recently, Sphinn has changed from a vote-driven (read:clique) system to editor-driven (read:non-social) system. This explains any things that seem out of place. Besides that, this continues our Sphinn Interview series, which previously featured Pat Altoft, Sebastian, and Dave Harry, Bob Gladstein, Bill Hartzer and Wiep Knol.

Tad ChefTadeusz Szewcyk, aka Tad Chef for short, does German SEO and writes the longstanding and successful SEO 2.0 blog.

1) What benefits have you seen from your activity at Sphinn?

A name and reputation in the global SEO industry. Ability to discuss virtually with industry leaders. Being bookmarked, stumbled and mixxed by people who notice me on Sphinn. Getting authority, topical links. Ego massage.

2) Share 3 – 5 key elements of your success with Sphinn.

Avatar, networking with other Sphinn users on many different platforms, catchy titles, being provocative without harming people, voting for others.

3) What other social networks do you participate in? Can you share your usernames there, and what type of content you’d consider sharing with the other members of those sites as well what you wouldn’t pass on?

StumbleUpon – onreact-com, Mixx – onreact.com, Pownce, Blogcatalog

4) What features (besides those announced, like “Mark as spam/Bury”) would you like to see on Sphinn?

Submissions and votes per URL view, report shady SEO directly to Matt Cutts, Sphinn member of the day Entrecard like rotation on Search Engine Land.

5) Are you a socialist or a medium? [A weak attempt at playing on 'social media' that no one I asked this of understood. = bad joke]

Both

6) Define the term: “Sphinn doctor.” [Ditto, except Tad got this hehe.]
I don’t like postmodern puns. Done them when postmodernism was en vogue and I wanted to be a linguist 15 years ago.

7) Besides only submitting their own stuff or only sphinning their own stuff, what are some common mistakes people make with social media?

Focusing on quantity not quality. Focusing on traffic not people. Focusing on traffic not reputation. Being too much about business.

8 ) Tell us a minimum 3 non-Sphinn items about yourself that people could use to catch your eye on Sphinn (i.e. to Sphinnbait you).

Art, design, politics.

9) Which of Cialdini’s 6 principles do you feel most important to gaining influence and why? Can you share some anecdotes?

Reciprocation, liking, authority: I had a really tough time on Sphinn to get noticed, none of my first 20 posts went hot.

Only after getting linked, stumbled and being voted for by me people started noticing me. Then they liked me so much I was submitted and voted up on Sphinn with everything, even stuff that was mediocre.

Now this phase is over but I already gained the authority to make people read my stuff at least. So if my submission rocks it will still get hot.

10) What is the future of social media?

Social media will go mainstream for real while the audiences will get scattered around many interconnected platforms.

[Ed: Astonishingly accurate prediction!]

For more awesome interviews, add my rss feed to your reader or get my latest posts by email!


Sphinnterview With Bill Hartzer

Recently, Sphinn has changed from a vote-driven (read:clique) system to editor-driven (read:non-social) system. This explains any things that seem out of place. Besides that, this continues our Sphinn Interview series, which previously featured Pat Altoft, Sebastian, and Dave Harry, Bob Gladstein and Wiep Knol.

Bill HartzerBill Hartzer is an expert SEO who also engages in corporate B2B website marketing.

1) What benefits have you seen from your activity at Sphinn?

As an online marketer, it’s important to have a presence in the industry. (more…)


Sphinnterview With Wiep Knol

Recently, Sphinn has changed from a vote-driven (read:clique) system to editor-driven (read:non-social) system. This explains any things that seem out of place, as well as Twitter not being mentioned). Besides that, this continues our Sphinn Interview series, which previously featured Bob Gladstein, Pat Altoft, Sebastian, and Dave Harry.

Wiep Knol Wiep runs the popular Link Building Blog aka Wiep.net, and co-founded LinkBuilding.nl which you’ll agree is pretty self-explanatory. (It’s part of the inspiration for me to get off my ass and do something with linkbuilding.ca …)

1) What benefits have you seen from your activity at Sphinn?

Sphinn turned out to be not only a great networking tool, but also the perfect place to find outstanding SEO related info. (more…)


Sphinnterview With Bob Gladstein

Recently, Sphinn has changed from a vote-driven (read:clique) system to editor-driven (read:non-social) system. This explains any things that seem out of place. Besides that, this continues our Sphinn Interview series, which previously featured Pat Altoft, Sebastian, and Dave Harry.

Bob GladsteinBob Gladstein is the chief boss man (my words) at Raise My Rank, which offers SEO services in Somerville, MA. To thank him for his kindness with this interview, I’ve hotlinked the picture on his about page. ;D

1) What benefits have you seen from your activity at Sphinn?
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Recruiting: SEO Sales Job – Great Product, Recurring Commission & Perks

Do you want to make 15% – 25% commission, recurring month to month?

Gab Goldenberg
If so, contact me for more info! For details, read on.

Here are some other benefits of working as a salesman for SEO ROI Services:

  • Professional development with training on product, industry, lead gen techniques, analytics etc
  • Work anywhere – home, your car, the local internet cafe
  • Be proud of your work: 10% of all profits go to charity
  • Services that clients rave about, so you can feel confident in every sales call

Here’s a sample testimonial, from Dave Davis of Red Fly Marketing.

“We’ve used the link building services of Gab Goldenberg and SEOROI for the past four months and we have found the service absolutely amazing. The quality of the links we got was astonishing and nothing that we could have gotten without incredible effort on our parts. Probably not at all. I would highly recommend Gab and SEOROI for any link building or SEO services. The knowledge, quality and attention to detail provided is an extremely rare thing.”

Contact me for more info!


Why Spam Keeps Making My Day

Do you know how spammers find your site to share their delicious comment spam with you?

The same way anybody finds anything online – they search.
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Stuff Your Face On Long Tail Keywords In 5 Easy Steps

This is a guest post by John McElborough, a [ed: awesome!] freelance SEO from Brighton, England who blogs at johnmcelborough.com

There’s been a lot of talk in the SEO world of late about the idea of ‘content farms’-  sites which exist principally to attract mid to long tail search traffic through large scale content generation.

Several high profile SEO’s have been pretty critical of sites like ehow, mahalo and livestong who use these tactics. Personally if a sites earning that much cash through SEO I’d rather learn from it than criticise so for my first guest post here on Gab’s blog I want to take a closer look at long tail tactics and share some practical tips for how pretty much any site can cash in on their markets long tail potential.
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Internal Link Building v3 – More Natural Anchor Text and New Tabs

Internal Link Building is a plugin I created to help SEOs by letting them auto-link internally like Wikipedia does, so you can rank like Wikipedia.

It’s since been adopted by affiliates to auto-link to affiliate products and by bloggers looking to auto-link to their RSS feeds and popular posts, as well.
(Read on for details on new functionality, FAQ etc. For those who just want the latest version, add my RSS feed to your reader and download it from there.

If you like this plugin, please link to this page or stumble it.)

I recently sent people interested in my advanced SEO book a second free sample chapter about more natural anchor text. The updates to ILB do just that. In the words of the programmer

New functionality:

Words Between means that more words can be in the anchor text. So, you can match “google search” to “google cat search” if this is set 1 or “google the best engine to use for search” if set higher. The setting is the maximum not the minimum. (more…)


Motivate Staff With Self-Direction, Mastery and Purpose

If you work with anyone else, watch this video. Via Got Safety.net, Michael Roberts, and its creators, Cognitive Media Graphics / TheRSA.org. Cognitive does the graphics fwiw. (more…)


Usability Blunders: Imprecise Suggestion In Search Bar

Can you see what’s wrong with Listorious’ search bar?

Listorious insite search bar
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Has My Blogging Helped You?

If so, I’d love to get a testimonial to that effect that I can use for my advanced SEO book.

Anything you can share about the following points in particular might be helpful:

  • Case study
  • Challenges finding time such as working 2 jobs etc
  • Having a negligible budget to start with
  • Before / after you started reading my blog

I’ll be happy to share the testimonial here on the blog and give you a dofollow link (with your chosen anchor text) for the time, so long as you’re being honest. Just type it into the comment box below along with your name, email and desired link/anchor text!

Thanks a bunch!

Gab

Update: Dan Hinckley of Exhibit Edge trade show exhibits is first in the comments. Thanks Dan!

Brian Patterson of Mangoco.com, a Virginia SEO company, emailed me the following.

“As a partner at a web firm increasingly focused on SEO, The SEO ROI
blog continually helps me keep in perspective that SEO isn’t just about
links or traffic or other basic metrics, its all about delivering a
positive ROI for our clients. Gab’s creative ideas help me continually
increase ROI, and our clients are loving us for it.  Thanks!”

Christina’s added a comment below. She runs a sleep help site :) .

Mac help” by Mike. (See comments.)

Guys, if you want a link – I’d really appreciate specifics – stuff you’ve done based on this site or other details.


Who Else Thinks AdSense Is Changing Forever?

What’s The Future of Adsense?

In the past month, I’ve noticed retargeting campaigns on a few quite random websites. Retargeting means targeting ads to people who already visited your site.

The remarkable implications for AdSense may forever change the AdSense publishing industry! (more…)


The One Query Google Instant Can’t Handle

Trying out Google instant, I saw a particular query on which Google blanked. Notice the size of the below screenshot. (more…)


Scratchpad: Social Media Analytics, WP Plugins & Google’s Display Ad Strategy

Those of you familiar with my scratchpad articles know that this is informal, braindump writing.

Yes, the formatting and grammar sucks and it’s in note form.

But the substance will kick your ass across the Channel, Matilda. (more…)


Here’s Your Essential IM Reading This Month

Web Pro News reports that Yahoo is modifying Bing search results, and discusses Bing serving ads on Yahoo.

Wayne Liew writes an excellent article on what the ideal strategy is for Twitter – and no, it isn’t mass following. The brilliance in this article is that it recognizes that social media is, first of all, a social tool.
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New 100% Forum SERP On Google

While googling around to help my sister Dahlia because her Gateway PC broke down (again :( … I think she got that 1/1,000,000 that makes it through QC when it’s a lemon), I saw the following search result. It’s entirely made up of forums, which is the first time I’ve ever seen such a thing (at least, when not searching for forums or info about them).  Screenshot after the jump. (more…)


Want To Test The Text Link Broker Waters, Without Boiling Over?

I recently spent $200+ testing out a text link ad broker who promised a big network of blogs, without footprints. This link broker sells on a monthly membership basis that ended up auto-renewing for a few months, partly because I was too busy to test immediately when I bought it. Lesson #1: Avoid buying on impulse. (more…)


SpyFu Tutorial & Case Study: See More Data In Domain Ad History

I recently took my own endorsement advice and bought access to Spyfu for a PPC campaign I’m managing, which is having CTR trouble on some keywords.

Besides my use for my own campaign, the Spyfu membership – especially Domain Ad History tool – was useful in critically appraising this post from Epiphany, which discusses how Lego are apparently not buying keywords they’re targeting for SEO, an apparently obvious mistake. (more…)


SEO FAQ: Can Overusing Internal Link Building Cause A Penalty?

Jimmy writes,

“I saw someone write to be careful or use the ilb in moderation to avoid getting penalized or something like that.

What are your thoughts on best practices?” (more…)


A passion driven shift from programming to SEO

This is a guest post by Troy Redington. Find him on Twitter @TroyRedington !

I’ve been into web development since 1995. I started dabbling in high school and just couldn’t stop. I felt comforted, and challenged by the vast sea of knowledge that I could learn. Plus, since the languages, technologies, and trends were always changing – I knew I wouldn’t get bored with it. (more…)


5 Reasons To Love SEO ROI Services

For those of you who don’t know, my name’s Gab Goldenberg and I run SEO ROI Services. There are a few practices that I’d like to share, which give me both pleasure and pride in running this business. (more…)


Hotel SEO Takes Conference Hall Facilities

Back when I used to do hotel SEO for the Hotel de Paris, one of the things that regularly came up in my competitive research was the importance of conference and convention hall facilities and networking in that field. (more…)


13 Resources For Mobile Landing Pages And Website Design

Guides

http://articles.sitepoint.com/article/designing-for-mobile-web
http://mashable.com/2009/11/26/mobile-web-design/
http://abduzeedo.com/mobile-web-design
http://www.scribd.com/doc/20946338/Great-Mobile-Landing-Pages – A useful presentation for beginners. The authors created Movitas, which has the most affordable WYSIWYG mobile page creator I found. (Besides the free, uber-basic Movylo.)


Mobile Web Design Galleries

http://www.mobileawesomeness.com/mobile-web-resources/ – A blog and design gallery with useful resources linked
http://www.mobisitegalore.com/index.html – Another gallery

WYSIWYGs

https://movitas.com/Movitas/pricingComparison.aspx
http://www.tekora.com/en/ – Another mobile WYSIWYG
Very basic: http://www.movylo.com/
Really pricey: http://mobify.me/features/

Slice Shops Turn PSD and AI Graphics Into XHTML, WML etc

http://www.mobilizetoday.com/xhtml-conversion – Seemed to have pretty affordable pricing for slicing up graphics into mobile landers, but it wasn’t clear if they’d do WML either…
https://w3-markup.com/ – A site that will slice your graphics into a working lander, but they don’t do WML. Use them if your target is newer devices that can support 320px wide graphics etc.
http://www.zestadz.com/help/help_landing_page_tool – Unclear if you need to use Zestadz to get their tool, however.

If you liked this post on mobile tools and resources, add my rss feed to your reader!


Andrew Warner Interview (Mixergy Founder)

Mixergy.com is one of my new faourite sites, because it’s got a huge archive of high quality interviews with fascinating people! The guy making it happen first and foremost is Andrew Warner, whom I got to interview. Here’s what we discussed.
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Protected: Content Marketing: Why You Suck At It And The Final Guide To Getting It Right

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Review of Garrett French’s Link Building Book

Ontolo logo Let’s start with some notes and free-association thoughts on Citation Labs/Garrett French’s link building book :

A – The first chapter got off to a good start with some clever tips. (more…)

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