SEO ROI

SEO Services For Serious ROI. Blog Posts For Serious SEOs.

25 Most Rehashed Posts I Never Want To See Frontpage Sphinn Ever Again

25) 25 Tips on writing good titles. (more…)


How Google Would Build Links For Mortgage Rankings

Update: Welcome Sphinn, StumbleUpon users :). How can you rank for competitive keywords like “Mortgage Calculator”? I don’t know about SEOBook, since he’s always talking about it, but here’s how Google would rank for a bigshot mortgage term like that.

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Yahoo Site Explorer… Dying?

http://siteexplorer.search.yahoo.com/advsearch;_ylt=AsF7s1pRZXQjk6M7mHIy99bal8kF?p=http%3A%2F%2Fseoroi.com%2Fspecialty-services%2Fnew-seo-plugin-for-wordpress-internal-link-building%2F

Try and find http://www.pokeraffiliateprograms.com/forums/general-poker-affiliate-discussion/17456-new-plugin-wordpress-internal-link-building.html

(Updated with new link as Yahoo changed its results and included other links I’d gained.)

Hint: It’s not (more…)


The Economics of Success (Or How To Launch A New Site Per Aaron and Giovanna Wall)

In the world of business, lots of figures are thrown around. There’s a whole school of thought in the world of investing that only looks at a company’s financial statements and decides whether or not to buy their stock based on those numbers. The most important factor of all, (more…)


Google Keyword Tool: Now Shares Specific Data

You heard it here first folks: Google has recently updated its keyword tool to share precise volume numbers. Whereas the tool only returned relative numbers before, it now shows the precise amount of monthly search that occurred last month, as well as an average amount of monthly searches. (more…)


Measure Distribution to Project Content-Focused Link Building

My Network and DistributionAaron Wall claimed, in Strategic Content Based Link Building, that you could gain $10,000 worth of links with two days of work. That’s a lot of hyperbole, which goes back to how I didn’t make 3K in a week. My 3K post and my criticism in the comments on Aaron’s post is at the heart of this post’s idea: (more…)


Ranking Factors: How Engineers Perceive Usefulness

David Mihm – web designer and local seo extraordinaire – recently asked me to participate in his local SEO ranking factors survey. And it got me thinking as to how a search engineer might consider the usefulness in ranking sites of any particular factor. Let’s see what the thought process in this part of a search engineer’s workday is like. (more…)


Analytics & Attribution: Which Source Gets Credit For the Conversion?

The answer came to me while reading up on advertising. Studies show it takes a certain frequency – most people place it around 7 times – for an ad and its message to be remembered. It would obviously be silly to just credit the last impression for finally getting the target consumer to get the advertiser’s point when the other 6 clearly were part of the process. Yet that’s a question many pro marketers have! (more…)


Get a Job in SEO, SEM, Analytics, Web Development + at Ice.com

Some of you might have noticed that I recently picked up Ice.com and Diamond.com as clients. Well, for any of you interested in working with me and with the other great people here, I have good news: Ice.com’s recruiting SEO experts, SEM specialists, analytics smartiepants, and web developers / coders / programmers (particularly if you’ve done ecommerce work before)! If you’re looking for a job in search marketing and/or analytics, write to Shmuel at ice, or send me your cv/cover letter and I’ll forward them.

Update: In response to some questions – the work requires people to be in Montreal, Canada. There may be monetary assistance for you to move (emphasis on may because I don’t know), but the bottom line is that Ice.com wants people working in their physical offices. As to the job being full/part-time, I’ll ask and update. I’d lean towards saying it’s full time work though.

In addition, (more…)


Maps Guide Jen Suggested How to Demerge Listings; I’ve Just Been a Lazy Ass

Ok, I’ve actually been to SMX Advanced, where I spoke, celebrated my 21st birthday, during which I devoured delicious homemade cake (thanks mom!), been helping Ice.com Jewelry fix their SEO issues, which meant auditing and now planning implementation, and handling other stuff too besides!

After regaling you all with the wonderfully exciting tale of what I’ve been up to for the past week and change, I feel I should also clarify that Google maps guide Jen has suggested a solution (more…)


How To Do Search-Based Retargeting Cheaply and Build Branded Search Demand

At SMX West, one of the most interesting things I learned was that an advertiser who spent $30,000 on banners saw a 20% lift in branded search. When you consider how well branded search converts, that’s good news, especially if that demand lasts (for the caveats on measuring true branded search ROI see “What Every SEO Needs to Know About Branded Search“). This post is going to explain how you can use the link graph to get similar lifts in your branded search, (more…)


RSS Click Counter Broken Again

Quick note to let you guys know that the click counting script I was using has broken – all the links seem to have deleted. The script has known issues with corrupted databases, but those were apparently at 5 figures in clicks, not 4… Oh well. FYI – last I checked, I had about 2500 total clicks on subscription links. This is after ClickAudit went parked briefly.

So: If you want to subscribe, click the link in the sidebar, not in post links.

p.s. I’ve got an original post love on building branded search volume, and another on seo and usability, coming up. Stay tuned.


What’s the ROI on SEO? Hint: SEO Experts Are Underpaid, Opportunity Abounds!

Update: Check out this “How to forecast SEO ROI” article if calculating the ROI on SEO is the info you want.

What follows is an editorial / research article showing that SEO is valuable – but not explaining how to calculate it.

I was asked what the ROI on SEO is a few times at a recent business event, and decided that it was about time someone spoke up for us organic search marketing experts. The sad truth is that we SEO Experts are grossly underpaid! Let’s look at some stats (or damned lies, if you prefer). (more…)


Click Audit Was Parked – I Lost My Subscriber Stats!

My reaction was a loud WTF when I tried logging in to check my click stats. Click Audit, the link/click tracking tool I was using until very recently to track subscriber count to SEO ROI has just been turned into a parked domain! In other words, it just features a bunch of useless ads. It may be a temporary thing, because the site likely didn’t make the owner(s) much money, but I’m not waiting around to find out. (Updates below; I found another click counter, and Click Audit is back online.) (more…)


Buying Sites? Use Trusts To Avoid Google Domain Demolitions

At the Domain Roundtable, Matt Cutts said that Google will cut down any sites that get sold back to zero ranking value. So after a site has built up SEO strength for a few years, the asset could be worthless on the search market because Google – which controls the overwhelming majority of North American and most Western search – makes the rules.

This is clearly unfair to webmasters. Not to mention that the Fortune 500 are again on a different playing field, because their purchases are just mergers and acquisitions, not “site purchases”… (more…)


How to Find Competitors’ Keywords For Your SEO & PPC

Want to find out competitors’ keywords? Here’s how to find what keywords competitors use on their sites – and protect your own!

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Business Blogs: Should I Blog On The Company Domain or a New Domain?

I’ve been asked the question recently in connection to business blogs: Should I blog on the company’s official site/domain name, or should I blog on on a fresh domain name? Each approach has its advantages, but with current search engine algorithms, my advice is to have the blog on (more…)

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