Some of you might have noticed that I recently picked up Ice.com and Diamond.com as clients. Well, for any of you interested in working with me and with the other great people here, I have good news: Ice.com’s recruiting SEO experts, SEM specialists, analytics smartiepants, and web developers / coders / programmers (particularly if you’ve done ecommerce work before)! If you’re looking for a job in search marketing and/or analytics, write to Shmuel at ice, or send me your cv/cover letter and I’ll forward them.

Update: In response to some questions - the work requires people to be in Montreal, Canada. There may be monetary assistance for you to move (emphasis on may because I don’t know), but the bottom line is that Ice.com wants people working in their physical offices. As to the job being full/part-time, I’ll ask and update. I’d lean towards saying it’s full time work though.

In addition, (more…)

Welcome new visitor!

It looks like this is one of your first visits to so I've assembled a quick list of must-read articles. Get my RSS Feed for some new, original ideas and tips , join in with a comment or two, and enjoy the articles!

Here are some examples of the unique articles you'll find here:

• Domain Names Are NOT The Internet's Real Estate, (per experts I interviewed).
• 4 Months of 4Q Visitor Surveys Forever Changed My Perspective on Analytics
• New SEO Plugin for Wordpress: Internal Link Building

Ok, I’ve actually been to SMX Advanced, where I spoke, celebrated my 21st birthday, during which I devoured delicious homemade cake (thanks mom!), been helping Ice.com Jewelry fix their SEO issues, which meant auditing and now planning implementation, and handling other stuff too besides!

After regaling you all with the wonderfully exciting tale of what I’ve been up to for the past week and change, I feel I should also clarify that Google maps guide Jen has suggested a solution (more…)

At SMX West (yes, West; I’ll talk about the awesomeness that was SMX Advanced soon), one of the most interesting things I learned was that an advertiser who spent $30,000 on banners saw a 20% lift in branded search. When you consider how well branded search converts, that’s good news, especially if that demand lasts (for the caveats on measuring true branded search ROI see “What Every SEO Needs to Know About Branded Search“). This post is going to explain how you can use the link graph to get similar lifts in your branded search, (more…)

Quick note to let you guys know that the click counting script I was using has broken - all the links seem to have deleted. The script has known issues with corrupted databases, but those were apparently at 5 figures in clicks, not 4… Oh well. FYI - last I checked, I had about 2500 total clicks on subscription links. This is after ClickAudit went parked briefly.

So: If you want to subscribe, click the link in the sidebar, not in post links.

p.s. I’ve got an original post love on building branded search volume, and another on seo and usability, coming up. Stay tuned.