Update: Check out this “How to forecast SEO ROI” article if calculating the ROI on SEO is the info you want.

What follows is an editorial / research article showing that SEO is valuable – but not explaining how to calculate it.

I was asked what the ROI on SEO is a few times at a recent business event, and decided that it was about time someone spoke up for us organic search marketing experts. The sad truth is that we SEO Experts are grossly underpaid! Let’s look at some stats (or damned lies, if you prefer). (more…)

My reaction was a loud WTF when I tried logging in to check my click stats. Click Audit, the link/click tracking tool I was using until very recently to track subscriber count to SEO ROI has just been turned into a parked domain! In other words, it just features a bunch of useless ads. It may be a temporary thing, because the site likely didn’t make the owner(s) much money, but I’m not waiting around to find out. (Updates below; I found another click counter, and Click Audit is back online.) (more…)

At the Domain Roundtable, Matt Cutts said that Google will cut down any sites that get sold back to zero ranking value. So after a site has built up SEO strength for a few years, the asset could be worthless on the search market because Google – which controls the overwhelming majority of North American and most Western search – makes the rules.

This is clearly unfair to webmasters. Not to mention that the Fortune 500 are again on a different playing field, because their purchases are just mergers and acquisitions, not “site purchases”… (more…)

Want to find out competitors’ keywords? Here’s how to find what keywords competitors use on their sites – and protect your own!

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I’ve been asked the question recently in connection to business blogs: Should I blog on the company’s official site/domain name, or should I blog on on a fresh domain name? Each approach has its advantages, but with current search engine algorithms, my advice is to have the blog on (more…)