SEO ROI

SEO Services For Serious ROI. Blog Posts For Serious SEOs.

How Navigation Peekaboo Converts SEO Traffic Better

Standard conversion advice says remove navigation from the landing page (at least for lead generation landers). Standard SEO says use links. The next best thing would be to put the navigation out of sight, in the footer, and have your calls to action above that so visitors won’t use your navigation to leave your page.

But if you put the nav in the footer, it might get less search engine trust, precisely because folks don’t use footer navigation. What’s a conversion minded SEO to do? Here are 4 options to play navigation peekaboo with search engines and humans to convert your SEO traffic better. Blackhats use some forms of this, but I think I’ve also thought of original twists too. (more…)


SEO ROI Blog Will Be Back Around The 20th – Gab

I just got turned down for an extension on a paper that I had hoped to extend from the 15th of December to the 25th. My prof was good for it, but apparently faculty policy is no extensions except for medical reasons. Meaning I need to bust my chops to get this done. I apologize in advance if this blog gets a little quiet, but if you look around the seo blogs and other quality material I’ve linked to here, you shouldn’t want for content. I messed up my time management this term and it’s time to pay the price :( .


What Can I Do For You, Commentators?

The video with my thoughts and questions is after the jump. Please give me some feedback on this – what can I do for you guys? (more…)


PJN Leaves Affiliates Hanging: Go Direct

Pepperjam Network, you’re really, really useless. I have proof that you’re stealing commissions from affiliates and not paying them for all the sales they generate. I have proof that when a merchant’s tracking screws up, you do nothing to solve the issue for affiliates, let alone pay (more…)


Idea: Use Crowd Clout To Cheapen Online Marketing Expenses

What is crowd clout? It’s a trend identified by Trend Watching whereby consumers congregate at a given merchant’s store and get a discount for buying in bulk. As I was reading Inc magazine’s article on a restaurant saving money and again when I dropped by Cesar Serna’s blog , I was reminded of this idea I had to adapt the restaurant’s technique and crowd clout to online marketing. (more…)


SEO, Usability, Graphics … What Should My Redesign Focus On?

I’ve had this site for about a year now and feel it’s time for a redesign. I think that there are improvements to be made in terms of usability and conversion rates, but most importantly, I’d love to hear what you think needs to be fixed/improved. How can I make my site better?

Some goals I have for the coming year:

Develop my audience and reach. I’d like to have 20,000 + subscribers a year from now. I don’t know how realistic that is, considering that I don’t blog about web design or beginner topics that seem to generate subscription volume for most sites, but it’s something I hope to achieve anyways.

Finally launch Original Monetization. My developer’s gone AWOL with my money and code, and is not answering emails, which is quite frustrating. This site would likely be used to cross-promote it.


Google’s Conspiracy To Monopolize Online Shopping

What do Google’s search-within-search, the Google Affiliate Network, and Google Suggest have to do with each other? It’s all about Google’s transformation from being a bridge and toll-gate on the information superhighway to being bridge, toll-gate and destination! (more…)


If You Want Search Marketing Services… Contact My Friends

Here’s the dream team of folks that I outsource work to and recommend. Get in touch with them if you need search marketing services, be it SEO, PPC, reputation management, etc. You should also consider the editors working with me on Best of the Z List, who are a terrific bunch of experts. (more…)


Want to Beta Test WordPress Membership + PPC Plugins?

If you do, let me know in the comments or by email and you’ll be given access to test things out as well as a free copy of both plugins when they’re publicly released. One of them helps make minisites in wordpress for PPC landers, and the other lets you figure out when jerks steal your content and which of your members said jerks are, so you can kick em out.

On a related note, I’m preparing several feature-quality posts, as well as guest posting and contributing to other posts, and they take time. So please be patient – I assure you it’ll be worth it. And if you haven’t seen them yet, check out my best posts and ideas.

In the meantime, here’s a preview of the posts I’m working on to get you salivating:

Internal Link Building – PageView & Time On Site Booster
Sitepoint SEO Forum: A Study on Moderator Behaviour And Its Effects On Membership
PPC Panel Uber-Coverage (Multiple Conference, multiple panel notes)
Growing Online Business Trend: Commoditization of Data
Sue The Bastards! How Porn Sites Could Be The Next Frontier In Class Action Lawsuits

So… get my rss feed. You’re going to come back anyways when they all make the frontpage of Sphinn (maybe not the ppc panel, depends how comprehensive it is and thus worthy of being promoted or not).


Domains Are NOT Real Estate, KW Research as I. Property: Internet Law Experts Speak Out!

Are domain names the internet’s real estate? Can keyword research be considered intellectual property? I put these and other questions to Eric Goldman and Mark J Rosenberg, both of whom are speaking on SES San Jose’s legal panel. (Clarification: This is an interview, not coverage of an SES session.)
(more…)


Social Platforms vs. Communities – Know The Difference or Fail

Have you been poked yet? Facebook t shirtTwitter is a platform (with etiquette, but still a platform). It is home to a number of broad and niche communities. Ditto Facebook. They both provide users with a set of tools and things they can do.

Digg is both a platform and a community, but Pligg (more…)


Internal Link Building Update

A few of you have been kind enough to report bugs and issues with the internal link building plugin. I’m currently aware of the following issues. They’re on the to-do-list to be fixed and/or improved. I wasn’t sure whether or not to hide these bugs or be upfront about it, but I figure it’s better to fess up and be transparent than whatever might happen in the alternative.

Keep in mind, however, that some problems will be specific to you personally. Try de-activating other plugins before you come to report a problem. If that doesn’t work, then please, I really, really want to hear from you!

Also, if you’re on version 1 of the plugin rather than version 2, get version 2
now as it fixes a common bug (see 2 below) and may address yours. You don’t need to worry about losing saved keywords; they’ll be there when you install the new version. This is per my testing on a 2.5x WP install on this site.

1) Apostrophes are not being accepted (more…)

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