Since Facebook announced their new ad platform, they were allowing advertisers with existing Flyers campaigns to continue running the campaigns until said campaigns were paused or deleted. Now, those campaigns will be automatically shut off by Facebook on December 3rd. (Edit: This is gaining traction at Sphinn. Please Sphinn it to help it go hot!) (more…)

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We’ve got an absolutely massive Carnival of the Capitalists this week, so fasten your belt because this is going to be one massive post! Also, just before we begin, thankyou to Jay of Biz O’ Sphere for letting me host. (more…)

Mikkel deMib Svendsen is an expert SEM and he’s been kind enough to share his thoughts with me on SEO business models. Interestingly, he’s going against the popular grain (more…)

I presented “Facebook Advertising and Reputation Management - Publicité Facebook et Gestion de Réputation” at FacebookCamp Montreal yesterday. It was my first time presenting at a conference (or “unconference,” rather, to use the words of the generous Sylvain Carle of Praized and Frog in the Valley) and I was pretty nervous just before starting. It didn’t help that I had to revamp my presentation because of Facebook changing its ad platform radically (see the new Facebook Ads) just the day before and me finding out 4 hours ahead of gametime! Read on to see what I did right (nothing), wrong (everything) and the slides from my presentation! (more…)